http://iscoresports.com/

The video shows a screen to pop up when marking a hit where the scorer can mark where the hit went. However when I push in play, it just goes to a screen that allows me to mark single, double, etc. where do I mark where the hit went so I can get a hit chart on the players?

If you are not getting the hit location entry, then you have likely turned it off. On the main scoring screen, press the Options button in the bottom right, and one of the options asks whether you want to "Record Hit Locations" Yes / No.

Under options I don't see anywhere I can find that setting. I find add ons and credits and sync options but nothing that helps me with a hitting chart. Where am I missing it?

It is the button in the bottom right corner o the main scoring screen, not the title screen.